The e-coupons also created a partnership opportunity with the CPG supplier community. Price Chopper is attempting to build awareness and usage of its digital coupon offering and saw the game as a means of introducing this offering to a broader audience. We then built on the strengths of the first game with the new Frozen Food Frenzy game-namely play once per day, quick and easy experience, well-timed notifications via email and push messages, prizes the customer valued, etc.įor Daily SurPRIZE, Frozen Food Frenzy we introduced e-coupons as a new prize category.
What learnings did you take from the initial launch for this new version of the game?ĭmochowski: tcc has run hundreds of similar games in multiple channels around the world so I can’t say we had any new revelations but more an affirmation of previous experience. And the fact most of the prizes are sweepstakes entries and bonus points make it a more cost-effective prize structure for the retailer. As a result, customers can play the game, win their prize and redeem right on the platform without leaving the Price Chopper experience. Because the game resides on tcc’s rewards platform, it appears natively in Price Chopper’s app and website, and is linked to the shopper’s login and points systems. What makes Daily SurPRIZE unique is its seamless integration into Price Chopper’s digital assets and AdvantEdge Rewards program. new site registrations increased by a factor of 3x in the game window vs a prior weekly average.engagement with our online redemption options for Rewards more than tripled during the game and is now at a sustained higher rate since.during the game window, the daily SurPRIZE site was our #1 or #2 site for web traffic within the entire domain.traffic to the AdvantEdge Rewards site was 5x higher by the end of the game than the prior weekly average.Here are some metrics Price Chopper has shared: The results of the initial effort last year - Daily SurPRIZE, Spin the Wheel - were super strong. As we discussed options with Price Chopper, we decided to deploy tcc’s gamification solutions to encourage Price Chopper customers to engage more regularly with the Price Chopper app and website. Like many retailers, Price Chopper was looking for ways to increase digital engagement with its best customers. Can you tell us a little about the Daily SurPRIZE mobile game and what you saw during the initial holiday launch?ĭmochowski: tcc has a long history of providing digital mobile games to supermarkets and convenience store operators. This builds on the success of an initial launch of the game, which came out at the end of last year. It was recently announced that tcc Global’s partner Price Chopper/Market 32 is launching Daily SurPRIZE, Frozen Food Frenzy, a themed digital game. By incorporating various reward and redemption modules, brands can give their customers a reason to engage beyond a fuel discount. While this is a proven approach, tcc’s solutions offer a differentiated way for brands to engage their customers and provide additional earn and redeem options. In the grocery vertical, many brands offer shoppers a "cents off" fuel discount as a reward.
Tcc Global's cloud-based solutions allow brands to expand their customer loyalty programs to earn and redeem capabilities, opportunities, and reward options. Today, tcc partners with brands in over 70 countries, supported by 34 offices worldwide - including North and South America - focusing primarily on grocery, supermarket, and convenience store brands. tcc’s industry experience spans over 30 years, with its origins in Europe. Loyalt圓60 spoke with Dan Dmochowski, President, North America for tcc Global, about the recent Daily SurPRIZE digital game and how gamification and digital engagement fit into Price Chopper/Market 32’s customer loyalty initiatives.įor those who may not be familiar with tcc Global, can you give us a brief overview of your company? What you do, how you do it, industries you work with?ĭmochowski: tcc Global is an international marketing company specializing in customer loyalty, engagement, and digital marketing solutions that help brands connect with, identify, and reward their customers. Partnering with tcc Global, the grocer has invested into digital engagement to drive customer loyalty and sales. Its latest game celebrates frozen food month and will provide chances for its customers to earn AdvantEdge Rewards points, discounts through exclusive eCoupons, charity donations, and more. The game builds on the grocery chain’s history of digital engagement with its customers, including its Spin-the-Wheel game in the fall of 2022. Price Chopper/Market 32 recently launched a Daily SurPRIZE game on its app and website to encourage interaction with its rewards program.
0 kommentar(er)
